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| www.enigmaresources.com
Marco launched the executive recruitment agency with a website
a year and half ago. He now has 11 people and moving to a new office.
His website provides two crucial things for his target audience:
specific help to clients and a vacancy list. The former gives people
reason to re-visit. The latter makes sure that they do so regularly.
It is vital that the vacancy list is up to date. Marco uses our
UpdateweB to edit the list. It's like typing and deleting text in
a Word document.
To promote the site, Marco:
- Tells every contact to check it out on his website.
- Advertises in an industry magazine.
- Builds links to job boards
His tips: always tell people to check it out on the website.
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| www.textile-care.co.uk
Dennis runs a company that sells textile care products. He puts
a full product list with prices on his website.
"We have been up and running for about 5 months and have gained
about 12 new customers directly from our website.
The vast majority have come via yell.com but we have also followed
the guidelines from ShopaweB and advertise details of our website
on all our business stationery, newsletters and indeed on every
communication to our existing and potential customers."
His tips: always ask new contacts " where did you hear about
us?" This also helps you to compare the relative value of different
forms of advertising e.g. trade press, mail shots, newsletters etc.
Dennis has just added a newsletter page using our UpdateaweB.
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John has a high street shop selling tiles for
interior decoration. He used to think that his business depended on
customers coming into the shop. A website wouldn't help. But he decided
to give it a try (www.londontile.co.uk).
After reading about other client's success stories and taking
advice from ShopaweB, John ordered a website visit monitor and started
to see results. The website attracts an average of 6 visits per
day. He and his partner are very happy because people regularly
tell them "We've seen your website. So…". By the sound
of it, these are new customers drawn into the shop by the website.
from hearing about a shop to deciding to visit is often too big
a leap for many people. A website is an ideal stepping-stone. It
warms up interest and helps convert interest into visits.
John has -
- put up his web address outside his shop
- advertised in the local press
- paid for a web link from Yell.com to his own site
- paid for us to register his site with major search engines in
UK: aol, altavista, lycos, and google
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Iain and Mary produce and sell bagpipes (www.gandmbagpipes.co.uk).
Hits to their site rose from 648 to 23,665 within 4 months. Visits
came from 22 countries around the world, including 6 countries they'd
never supplied to".
John and Mary have -
- Sent a mail-shot to announce the launch of the site, including
a special offer
- Added the site to a few free search engines
- Added their site to a couple of the "Bagpipe" directory
sites, particularly in the USA
- Installed a monitor on their site (£60+VAT) to analyse
the effectiveness of their marketing
As the website became known, some existing customers added a reference to it in their own website
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Phil supplies models to the fashion, advertising
and media industries (www.supermodeluk.co.uk). There used to be two
stages in his business cycle. 1) Clients telephoned with inquiries;
2) they came to Phil's office to select models from his portfolio.
Now, when clients phone, Phil directs them to his portfolio on-line.
Clients often select models while still on the phone. Two stages
have merged into one. Phil doesn't have an office or a full-time
receptionist any more - his website makes them unnecessary.
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Nelim's strategy for her Euro-Asian Wedding
Service website (www.bindibrides.co.uk) is to build up visits to the
site to create commercial opportunities. In August 2001, the number
of visits tripled. Soon it reached 90 visits every single day! We
asked Nelim to share her experience:
"It has been a combination of advertising in an Asian Bridal
magazine, a mainstream wedding magazine and registering with the
main search engines.
In terms of the ads in the magazines, I was lucky enough to be picked
for two small pieces of editorial for both Asian Bride and Wedding
Day but only after I had purchased a small advert. My advice would
be to try to advertise in the industry specific magazines, try to
establish links with other similar sites and try to register/re-register
with the main search engines."
It was more than luck. Nelim convinced the two magazines that her website was worth writing about.
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