We are a leading specialist in the UK in government and corporate communications in Chinese.
Our service ranges from branding and corporate identity in Chinese to custom-developed communication materials both printed and web-based.
China is a challenge. So is Chinese. It is as easy to understand the former as it is to misunderstand the latter.
Lost in Chinese is our guide on corporate identity in Chinese. It demonstrates the complexity of issues involved and the simple truth that translation is usually the wrong solution (please pull down Chinese consultancy on the left to select).
We are dealing with a fast evolving culture with changing values that often clash with our own. We are dealing with a language where the sound of a word bears no relations to the way it is written. We are dealing with a nation that prefers to read in Chinese.
But companies want contracts. Governments want agreements. Leading European countries are racing against each other to attract Chinese students, visitors, and investors.
They all claim to be the best destination for Chinese money just like companies need to convince customers in China that their product/service is the best.
What is special about you – to the Chinese?
Let us help you communicate that message.
Branding and corporate identity in Chinese
Creating a suitable name in Chinese
Incorporating Chinese name into corporate logo
Creating a set of business stationeries in Chinese
Custom-develop a brochure in Chinese for China
Custom-develop a website in Chinese for China
Strategy for China
Market research – consumer products, industry sectors and government
Creative solutions for governments and development agencies – to increase contacts and activities in inward business and investment, students and tourists
Implementation on the ground in China as well as in the UK
